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Nerdwallet is one of my favorite affiliate sites, and I’m sure plenty of Internet marketers would tell you the same.
It’s been around for a long while, it does enormously well in one of the most competitive markets, and the content is genuinely useful.
I love this piece of content because it’s not content as we think of it in any traditional sense, although seasoned link builders will probably recognize the angle here: creating a hyper useful tool that’s going to do very well in the context of a content marketing campaign.
So this inspired him to create “Wake Up Productive” The feedback he got on this was that it was some of the most valuable training they’d ever received so he took this, which was originally just a bonus for Guru Mastermind, and launched it as it’s own product. While doing this he found that people wanted to learn specifically about information marketing and launched a business that did even better than the first.
While doing this, he discovered a little sub need/niche called productivity and time management and built a company around it, that’s sold over a million dollars worth of product without doing any kind of mega launch for it.
If they aren’t you’re gonna have to convince them to buy what you’re selling, and this, is shitty.
Question #2: Is my prospect pro-actively looking for solutions?